About this course
COURSE DURATION: 30 weeks BSB41307
The full-time Certificate IV in Marketing admits you into a career that is one of the crucial drivers of business and is central to the development of strong customer relationships.
The Qualification Gained
You will have the knowledge to work independently on delegated tasks and as part of a team in marketing management. You will be comfortable with the latest electronic communication, understand and be competent in the management of information, and have the tools to help you fit into a professional environment.
You will be familiar with the basics of marketing, including conducting and analyzing market research and presenting the results. Typically, you will work under the guidance of a senior marketing person.
The competencies achieved
In completing this course you will have achieved the following elements of competency:
Core competencies
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Profile the market
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BSBMKG401B
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Make a presentation
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BSBCMM401A
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Design databases
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BSBITA401A
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Promote products and services
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BSBMKG413A
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Develop and use complex spreadsheets
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BSBITU402A
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Analyse and present research information
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BSBRES401A
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Undertake marketing activities
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BSBMKG414A
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Write complex documents
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BSBWRT401A
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Analyse consumer behaviour for specific markets
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BSBRES401A
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Conduct market research
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BSBMKG408B
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| Career Pathways |
Market research assistant
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Marketing coordinator
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Direct marketing officer
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Marketing Officer
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Dress code
As part of developing a corporate profile and presentation skills for our full-time students, you will be introduced to a corporate style of dress, which is based on employers’ expectations of our graduates.
This is a nationally accredited qualification.
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